Connect Mailchimp to sync leads

With our Mailchimp integration, you can easily add the leads you have collected from Socital campaigns into a Mailchimp list. 

With Socital's rich subscriber profile such as first name and gender, you can create personalized emails.

This is a quick guide on how to set up your Mailchimp integration with Socital.
If you want to see how to connect an existing Socital campaign with a Mailchimp list go here.

Quick Overview

Step 1 Get your API key from Mailchimp
Step 2 Connect your Socital Account with Mailchimp
Step 3 Choose Socital fields to export to Mailchimp
Step 4 Connect your Socital campaigns with a Mailchimp list
   
     

Double opt-in

  • If you have double opt-in enabled in the Mailchimp list you are exporting Socital leads to, they won't be visible in your Mailchimp list until they click on the opt-in confirmation email.
  • If you don't have double opt-in enabled in in the Mailchimp list you are exporting Socital leads to, they will be directly added in your Mailchimp list with "subscribed" status.

    Check Mailchimp's documentation for more info on double opt-in here.

GDPR Consents

Our Mailchimp integration has the option to set up Mailchimp GDPR consents. It works as follows:
  • It fetches the custom GDPR consent fields you've already set up in your Mailchimp account.
  • Socital provides you with the option to check which of these custom consents you'd like the leads to have when exporting from Socital.


Step 1 - Get your API key from

Go to Mailchimp and log into your account.

From the drop-down list on the upper right corner, click on “Profile”.

Select the “Extras” tab and click on “API keys”.

Click on  “Create a key” or you can use an existing API key you have already created.

Copy the API key you will use to connect Mailchimp with Socital.

Step 2 Connect your Socital Account with Mailchimp

Go to Integrations in Account Settings in your Socital account.
Open the drop-down menu in the top right corner and choose “Account Settings”. 

From the left-hand menu open the “Integrations” tab. 

Click on Mailchimp.

Paste your Mailchimp API key and click on "Connect".

When the connection is successful the button will change to "Connected". Click on Next.

Step 3 Choose Socital fields to export to Mailchimp

In this step, you can choose which Socital fields, such as first name and gender, you want to sync to your Mailchimp lists.

Click on "Choose which Socital fields will be exported to this list". 
You can set this up for each of your Mailchimp lists that you wish to add subscribers to from Socital campaigns.

Choose the fields on the popup that opens, and click on "Save".

The fields you selected will be added to your Mailchimp list when you start adding subscribers to your list.Click on "Next". 

Step 4 Connect your Socital campaigns with a Mailchimp list

In the final step, you can connect your Socital campaigns to a Mailchimp list.

  • Once you connect your Socital campaign with a Mailchimp list, subscribers from Socital campaign will be automatically added to your list when they sign up.
  • If you haven't created any Socital campaigns yet, skip this step. You have to first create a campaign and then you can connect it to a Mailchimp list through the Campaign Editor.

For each Socital campaign, you want to connect to a specific Mailchimp list, click on the drop-down menu in "Mailchimp list" column,

From the drop-down menu, choose the Mailchimp list you want to connect with this campaign.

Click on "Finish".

All set!


Connect Socital campaigns to lists from the campaign editor - see more here.

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