How to add GDPR consents on campaigns

Does the EU General Data Protection Regulation affect me?

If your business is based in the European Union (EU), or you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you.

What is Consent?

According to the GDPR you must obtain freely given, specific, informed, and unambiguous consent from your subscribers. 

You also must clearly explain how you plan to use their personal data. Socital gives you the option to include configurable checkboxes for opt-in consent on your Socital Campaigns to help you with GDPR compliance.

Does adding consent options on my campaigns make me GDPR compliant?

Enabling consent checkboxes on Socital Campaigns does not make you fully compliant.
It’s an important step in the process.

Socital offers tools and information as a resource, but we do not offer legal advice.
You should seek legal counsel regarding your GDPR obligations as a data controller and what you need to do to comply.

Want to know more? Check our GDPR portal

Consent Logs

Socital stores the timestamp, IP address and exact consent text to which each subscriber has opted into,
in order to help you comply with GDPR requirements.

Consent with Socital Onsite Campaigns
Socital offers two different types of consent:

You can enable any or both of them according to the legal advice of your counsel.

How to set it up

To enable GDPR consents on your onsite campaign, while you are editing a campaign,
go the "Design & Content" section of the editor in the left-hand menu.

Click on the toggle switch to enable the consent type you wish to add to your campaign.

This consent type is intended to ask for consent to your terms of service, the ways of processing the subscriber’s personal data and any other terms you may need to outline or get consent for.

This consent type,  when enabled, is by default required for subscribers to opt-into in order to proceed with the call-to-action of the onsite campaign.

The Marketing consent type is intended for specifically requesting consent to contact the subscriber for promotional purposes and send marketing material such as newsletters, SMS campaigns, online advertising etc.

Is Marketing Consent required for my subscribers to proceed?

When Marketing Consent is enabled,  you can choose to make it required for subscribers to opt-into in order to proceed with the call-to-action of the Onsite Campaign.

If you do not make marketing consent required, you may have subscribers in your Socital account who have proceeded with the call-to-action, such as getting a discount coupon but haven’t opted-into receiving marketing communication. 
Socital will not automatically sync or export those contacts to your email marketing tool.

Edit the consent text in the text editor.

Don't forget to add any necessary links, such as your Terms of Service or Privacy Policy:

  • Select the text you wish to link
  • Click on the link icon in the text editor
  • Enter the page URL

Don't forget to save your campaign.

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