Displaying a campaign on specific pages based on URL keywords
There are different targeting rules to display campaign on specific pages of your website, based on the structure of the URLs.
Which targeting rule should I use?
The simplest way is to look at the structure of the URLs on your website.
Use Displaying a campaign on specific pages based on URL
Use Displaying a campaign on specific pages based on query parameter
How to set it up
While you are editing your campaign, go to the "Targeting" section of the campaign editor.
Click on the dropdown menu to see the list with the targeting rules.
Scroll further down in the list and click on "Show on URLs with specific keywords or text".
Click on the "+" button to add the targeting rule.
In the side panel that opens, select the condition.
You can choose between contains, starts or ends with a specific keyword.
Set the rule according to where you want to show the campaign and how the URLs on your website are structured.
For example, if you want to show a campaign to all of the pages with women products and all the respective URLs contain "women", then use "URL page contains" the keyword "women".
Click on the "Text" box to add the keyword.
Type the keyword in the box and press enter.
To add multiple keywords, click on the text box, enter the additional keyword and press enter.
Click on "Done" to submit your changes.
The targeting rule has been added to your campaign.
To edit the targeting rule click on the "Edit" icon and to remove it click on the "x" icon.
Don't forget to save your campaign.