How to add an opt-out button in your campaign
For lead generation campaigns, you can add an opt-out option to your campaign.
You can use phrases like "I don't want the discount" to drive up conversions
How to set it up
While you are editing your campaign in the campaign editor, go to the "Design & Content" section from the left-hand menu.
Scroll a bit further down to "Opt-out Text".
Add the text in the input.
The clickable option will appear on your campaign. When a visitor clicks on the opt-out option the campaign will close.
Don't forget to save your campaign.