Through our Mailchimp integration, you can easily export your customers’ profiles with all their aggregated data to your Mailchimp lists!
We have gathered in the table below all the Socital fields you could export to Mailchimp along with their available values to help you better setup your segments and email campaigns!
| Field Name | When is it exported? | Field type and options | Values |
|---|---|---|---|
| Email address | Exported by default | – | – |
| Full Name | Optional | text – options: { size: 25 } | – |
| Gender | Optional | radio – options: { choices: [‘Male’, ‘Female’] } | Male, Female |
| Age | Optional | text – options: { size: 25 } | up to 18
18 to 25 25 to 35 35 to 45 45 to 55 55 to 65 over 65 |
| Location | Optional | text – options: { size: 25 } | – |
| Influence Score | Optional | text – options: { size: 25 } | Low, Medium, High, Very High |
| Spending Capacity | Optional | text – options: { size: 25 } | Low, Medium, High, Very High |
| Reach | Optional | text – options: { size: 25 } | Low, Medium, High, Very High |
| First Name | Optional | text – options: { size: 25 } | – |
| Normalized First Name | Optional | text – options: { size: 25 } | – |
| Address by First Name | Optional | text – options: { size: 25 } | – |
| Formal First Name | Optional | text – options: { size: 25 } | – |
| Last Name | Optional | text – options: { size: 25 } | – |
| Normalized Last Name | Optional | text – options: { size: 25 } | – |
| Address by Last Name | Optional | text – options: { size: 25 } | – |
| Languages | Optional | text – options: { size: 25 } | – |
| English Speaker | Optional | radio – options: { choices: [‘Yes’, ‘Unknown’] } | Yes |
| FB Friends | Optional | number | – |
| Twitter Followers | Optional | number | – |
| LinkedIn Connections | Optional | number | – |
| Providers | Optional | text – options: { size: 25 } | – |
| Source | Optional | text – options: { size: 25 } | – |
| Acquisition Date | Optional | date – options: { date_format: ‘MM/DD/YYYY’ } | – |
| Acquisition Time | Optional | number | – |
| Number of Logins | Optional | number | – |
| New/Returning User | Optional | radio – options: { choices: [‘No interactions’, ‘New User’, ‘Returning User’] } | No interactions
New User Returning User |
| Referring Domain | Optional | text – options: { size: 25 } | – |
| Campaign | Optional | text – options: { size: 25 } | – |
| Acquisition Domain | Optional | text – options: { size: 25 } | – |
| Acquisition Page | Optional | text – options: { size: 25 } | – |
| Timezone | Optional | text – options: { size: 25 } | – |
| Device Type | Optional | text – options: { size: 25 } | Desktop, Mobile, Tablet |
| Is Professional Email | Optional | radio – options: { choices: [‘Yes’, ‘No’] } | Yes, No |
| Email Provider | Optional | text – options: { size: 25 } | – |
| Browser | Optional | text – options: { size: 25 } | – |
| Operating System | Optional | text – options: { size: 25 } | – |
| Top Interests | Optional | text – options: { size: 25 } | – |
| Locations Of Interest | Optional | text – options: { size: 25 } | – |
| Survey Answers | Optional | text – options: { size: 200 } | – |
| Job Title | Optional | text – options: { size: 25 } | – |
| Company | Optional | text – options: { size: 25 } | – |
| Industry | Optional | text – options: { size: 25 } | – |
| E-commerce | Optional | text – options: { size: 25 } | Not a buyer
One time buyer Repeat buyer |
| Registered E-shop User | Optional | radio – options: { choices: [‘Yes’, ‘No’] } | Yes, No |
| Total Number of Orders | Optional | number | – |
| Total Order Value | Optional | number | – |
| Avg Order Value | Optional | number | – |
| Latest Order Value | Optional | number | – |
| Latest Order Date | Optional | date – options: { date_format: ‘MM/DD/YYYY’ } | – |
| ProductIDs | Optional | text – options: { size: 25 } | – |